Welcome to my site

This is Asif Rawji, reporting for duty.

I’ve built my career in a variety of strategy and technology roles, where I had the opportunity to manage many project developments from initiation to optimization to evaluation. Throughout the past few years working at growth companies, I have led to increased productivity, efficiencies and product improvements.

The purpose of this site

Why you want me

I am a multi talented and always looking for new challenges. If this does not convince you yet, then have a look at the rest of this site.

Below you will find my qualtifcations and most recent roles for your review. Thank you for your time and consideration, I look forward to hearing from you.

Kind Regards,

Asif Rawji


I have direct experience in the technology space with expertise in system architecture, development languages, digital campaign development, campaign management and project management
using an agile methodology.

Contact Me



Technical Product Manager

Mpire Network, Markham, Ontario

September 2015 - Present

  • Collaborating with stakeholders to gather requirements, develop user stories and enhance product features
  • Innovating existing technologies and procedures to support revenue growth
  • Leading new vendor onboarding procedures, while streamlining communication and product integration
  • Researching, diagnosing and developing solutions in order to resolve technical issues
  • Conducting effective orientation for new employees and training on new product features

Business & Technology Consultant

EL Nove, Toronto, Ontario

January 2014 – Present

  • Building Business Plan to develop strategies, goals, value proposition and resource requirements
  • Conducting qualitative and quantitative research while analyzing value attribution which contributes to product development and marketing strategies
  • Developing information architecture, functionality and user interface for cross device application
  • Managing development, design and content teams
  • Ensuring all requirements are met by utilizing Quality Assurance measurement procedures
  • Acquiring partnerships and managing vendors relations in order to enhance revenue
  • Planning prelaunch marketing endeavors to maximize early application adoption

Digital Strategist

AcuityAds, Toronto, Ontario

May 2014 – July 2015

  • Identifying business needs, industry trends, competitive dynamics and key drivers while prioritizing requirements that would have the most impact on performance
  • Innovating and evaluating existing tools, procedures and strategies to increase efficiencies and streamline campaign results
  • Overseeing collaboration and working closely with AdOps and Technology departments in order to develop sustainable workflows that would drive multi-channel success
  • Ensuring all requirements are met by utilizing Quality Assurance measurement procedures
  • Educating AdOps department on new technical advancement and strategies
  • Evaluating technical implementations such as pixels and creative tags, using HTML and JavaScript Knowledge

Business Analyst

Mundo Media, Richmond Hill, Ontario

April 2013 – May 2014

  • Collaborating with optimization team members to offer creative and strategic direction
  • Developing prototypes for web and mobile applications, including user flows, site maps and wireframes
  • Identifying models and exploring prospects to apply best practices for all distribution channels
  • Analyzing business and capitalizing on industry/consumer trends, new technology and promotional opportunities
  • Leading the creative development, planning and executing marketing campaigns to drive sales for assigned portfolios
  • Partnering with internal teams to conceptualize and implement innovative marketing programs and
    enhance online user experiences
  • Working with cross-functional partners and vendors to ensure projects/programs and business goals are implemented with
    precision and timeliness

Digital Campaign Manager

AcuityAds, Toronto, Ontario

October 2012 – April 2013

  • Overseeing the process of RTB campaign implementation from start to finish
  • Optimizing of display, video, mobile and native RTB campaigns
  • Building strategies to maximize client goals; specializing in low CPA and CPC performance
  • Ensuring all client goals are successfully met and reports delivered in a timely manner
  • Analyzing data to refine campaign optimization and revenue generation
  • Supervising Account Managers who led daily client communications
  • Trafficking over 10 Million impressions daily from Rubicon, Google, CasaleMedia, SpotXchange and AppNexus

Digital Project Manager

Mindshark Marketing, Toronto, Ontario

October 2012 – April 2013

  • Building web strategies, concepts, user flows, site maps, wireframes, static designs and online development for clients
  • Consistently analyzing and enhancing web development code to ensure W3C guidelines are followed,
    including cross-browser consistency
  • Evaluating Quality Assurance to guarantee project has fulfilled client’s requirements
  • Collaborating with Account Managers, to ensure client needs are satisfied
  • Improving digital project processes to minimize project completion times, costs and to increase efficiencies
  • Developing email marketing content and design for marketing campaigns
  • Defining scope of project, estimated time and required resources
  • Managing design and development teams


Communication Arts Diploma

Seneca Colledge, Toronto, Ontario

Majoring in creative Advertising Specializing in Digital Stratgey

Graduated September 2012

Download my CV


Asif Rawji

48 Deerbrook Trail
Toronto, ON m1W 1V4
P: 416-220-7091